How to Use AI for Sales Coaching: A Sales Manager’s Guide

Providing feedback has been a challenge for busy sales managers for decades. In today’s world of virtual communication, providing personalized feedback consistently across teams is even harder read more

How to Create Good Sales Content

Sales content is content used for things like landing pages on your company’s website and email newsletters, but in reality, any content you use to promote your company can be sales content. The goal of content on the web is to convey ideas, and if your idea is that someone should buy a product or pay for a service, then that content is sales content; but what makes good sales content?

If you’re struggling to answer this question, below are some factors that you should consider the next time you’re creating content for sales:

Your Content Connects

Everyone likes to feel like they are being spoken to, not spoken at. The same is true of sales content. You’re encouraged to take a look at how your sales content speaks to the audience. Does it connect in a personal way? Does it identify with a challenge the audience faces?

It can be difficult to create sales content that is personalized to every potential person who comes across it, especially when you’re creating large amounts of content. Using sales content training for reps at your company, create research that lays out personas for groups of buyers instead of worrying about targeting individuals specifically.

Your Content Works With the Platform

You should also consider the platform where your content is accessed. Good sales content needs to make sense for both the audience and the platform to be effective.

If you’re providing content for a social media platform, learn that platform’s norms and customs. Certain formatting may be used on one platform that doesn’t translate well to another. Similarly, if you’re posting content to your website, make sure it works with the themes and branding of your site to be effective.

Your Content Solves a Problem

Helpful content is content that solves problems. Create buyer guides, how-to content or question-and-answer content that is helpful and informative. During sales content training for reps at your company, take the time to go over common questions that customers have so that reps know how to target topics that can help customers when creating sales content.

Read a similar article about data driven sales coaching here at this page.